Swing Letter Laser-Cut Swaying Greeting Card / TAISEI

• Dimensions: 110 × 55 mm (W × H)
• Material: Paper
• Quantity: 1 card per package
• Includes: Dedicated envelope, product tag

Most greeting cards end up in a drawer. Swing Letter was designed with the opposite intention: to live on a desk or shelf after it's given, doubling as a small decorative object.

The card is finely laser-cut so that the structure can flex. Press it gently on a flat surface and it rocks with a satisfying, almost hypnotic sway. The cutwork also interacts with light in two distinct ways: direct light causes inner colors to reflect off the surface like a stained glass window, while backlighting makes the lettering appear to glow. The same card reads differently depending on where it sits and what time of day it is.

Produced by TAISEI, a Japanese paper processing manufacturer known for precise die-cutting and structural paper work, Swing Letter has become the top-selling item at their in-person events. Ten designs cover a range of occasions, from birthdays and thank-yous to everyday cheerful messages.