Optical Illusion Trick Notebook NOUTO / nouto

Regular price ¥2,640
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Details

  • Illusion count: 30 optical illusion tricks
  • New works in this edition: 13 (revised best edition)
  • Dimensions: 252 × 179 × 4 mm (L × W × D)
  • Material: Paper
  • Packaging: Individual packaging
  • Made in: Japan

Behind the Design

It started with a casual Facebook post. Mozu, then a junior high school student and already a diorama animator, had doodled a triangular ruler so convincingly three-dimensional that his father shared it online almost as a joke. Nouto's Takagi saw it and proposed turning the doodles into a notebook-format collection, funded through crowdfunding.

The concept is simple: a notebook that is not really for writing. Each page holds one trompe-l'oeil drawing, ranging from easy to challenging, and the whole point is to photograph it. Through a camera lens the illusions become startlingly convincing in a way they are not when viewed directly, which makes the book an ongoing game rather than a static art object.

This revised best edition gathers 30 tricks in total, with 13 new works drawn after the original release, making it a definitive collection of Mozu's illusion doodles. The lineup includes a floating coin, a pen apparently drawing in mid-air, a 90-degree rainbow, and a comic-book character stepping off the page.

NOUTO is a notebook filled with 30 trompe-l'oeil doodles designed to be photographed: a triangular ruler that looks solid, an eraser begging to be swept away, a coin that floats off the page. The illusions were created by Mozu, a diorama animator who started drawing them in junior high school and went viral with 230,000 Twitter likes.

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Every order is carefully packaged to reflect our commitment to quality, presentation, and sustainable choices. Complete with complimentary touches, orders also include custom-designed furoshiki and an original, seasonal postcard.

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